Luxella is a collaborative design studio shaping brands and experiences with purpose through strategy, storytelling, and design.

Our process begins with listening. We take the time to understand our clients, their audience, and the context of each project, creating work that feels clear, relevant, and meaningful.

We believe in working with the right people. For each project, we bring together designers, writers, and creative specialists while keeping the process personal, focused, and collaborative.

The result is work that feels quietly distinctive.

Founded by Adriana Parcero and Ana Guimaraes, Luxella grew from a shared creative vision and their experience as designers, business partners, and mothers. Their different backgrounds and international perspectives continue to shape the studio today.

 

Adriana Parcero

She's a creative director and strategist with a background in brand development, storytelling, and cultural programming. Her work explores the intersection of design, narrative, and place, creating brands and experiences that feel authentic. She has collaborated with organizations globally across the cultural, hospitality and institutional sectors, helping shape identities and narratives that resonate with contemporary audiences.

Adriana holds a Master of Fine Arts in Media Design from the Art Center College of Design in Pasadena and a Bachelor in Graphic Design from Iberoamericana University in Mexico City.

Ana Guimaraes

She's a designer and creative collaborator whose work spans visual systems, jewelry, and 3D design. With an international perspective and strong attention to detail, she brings clarity, fresh ideas and elegance to every project she touches. Her approach combines thoughtful design with a deep understanding of how tactile and visual languages shape perception and experience.

Ana has a Bachelor of Business Administration from Instituto Superior de Tamaulipas in Tampico, Mexico and has studied photography at Sheridan College in Oakville, Ontario. She has also studied and created jewelry in Berkeley for the past 10 years.

Clients

We collaborate with organizations, institutions, and entrepreneurs who value thoughtful design. Our clients span diverse industries and geographies, yet share a common goal: to create brands and experiences that are relevant.