At Luxella, our work begins with relationships.

We take the time to understand our clients, their goals, and the environment in which their brand lives. This understanding allows us to create work that is not only visually compelling, but also meaningful and lasting. We believe in design that endures, while remaining flexible enough to evolve as our clients grow.

Our work spans 360-degree brand experiences. Each project is shaped by the story it needs to tell and the audience it seeks to reach.

Our services include:
Brand strategy and positioning
Brand identity and visual systems
Naming and storytelling
Creative direction
Digital and website design
Environmental and experiential design
Editorial and print design

Projects can be large or small, brief or long-term. What matters most is relevance—creating work that connects, resonates, and communicates with clarity.

At its core, our work is about crafting meaningful narratives and bringing them to life through design.

Clients

We collaborate with organizations, institutions, and entrepreneurs who value clarity, beauty, and thoughtful design.Our clients come from diverse industries and geographies, but they share a common goal: to create brands and experiences that stand the test of time.

Studio

Luxella is a collaborative design studio dedicated to crafting timeless brands and meaningful stories. The studio is led by a small group of creative partners who bring together international experience in design, storytelling, and brand development.

Adriana Parcero

Adriana Parcero is a creative director and strategist with a background in brand development, storytelling, and cultural programming. Her work explores the intersection of design, narrative, and place, creating brands and experiences that feel authentic, refined, and enduring. She has collaborated with organizations across the cultural, hospitality, and institutional sectors, helping shape identities and narratives that resonate with contemporary audiences.

Ana Perez

Ana Guimarães is a designer and creative collaborator whose work spans visual systems, jewelry, and 3D design. With an international perspective and strong attention to detail, she brings clarity and elegance to every project she touches. Her approach combines thoughtful design with a deep understanding of how tactile and visual languages shape perception and experience.